Every day, family stories go untold.
    We're here to fix that.

    How we work

    The mission is the boss.

    Every decision starts with one question: does this help capture a story that would otherwise go untold? If not, we don't do it.

    Ship today.

    Not next sprint. Not after one more review. Someone's parent is getting older while we debate. Speed is a feature.

    Small team. No hiding.

    You own your work from idea to production. There are no layers between you and the outcome. That's the point.

    Kind over nice.

    A nice person ignores the problem. A kind person tells you about it. We tell each other the truth because the work matters more than comfort.

    Care about what nobody sees.

    Our users won't know how we built this. But if we cut corners, they'll feel it. Their stories are too important for shortcuts.

    Mistakes are investments.

    Make them fast. Learn from them faster. We don't punish errors. We punish the same error twice.

    Results, not hours.

    We don't care when you work. We care that what you ship moves the number that matters.

    Our values

    Urgency is real.

    Memories don't wait for our roadmap.

    Craft earns trust.

    Our users are 75 and sharing things they've never told anyone.

    Legacy over exits.

    We're building something families keep for generations, not a flip.

    Open positions

    Come Build Something Beautiful With Us

    Ethos is an AI app that turns conversations with loved ones into real, printed biography books. We've made 50+ books. Now we're entering the US market.

    We're looking for someone special to join our small team.

    Your role: find bloggers, creators, and community voices who care about family and storytelling. Pitch them. Build relationships. Grow our network of ambassadors. Help more families discover Ethos. Pure marketing grind.

    You'll work directly under our CMO. We'll give you the playbook, the tools, and the trust. You bring the energy.

    What you get:

    • Fast-moving startup experience
    • Base pay + percentage of every sale your network brings in. No ceiling.
    • Inspiring team and direct access to founders
    • After the trial period, a real chance to join the team permanently and go on missions in the US
    No experience needed. Ambition is. Write to us. Tell us your story.

    Design for the People Who Matter Most

    Ethos is an AI app that helps families turn their loved ones' life stories into real books. Our users are grandparents and their children. Every view, every button, every animation matters more than usual.

    What you'd do: map our entire user journey, improve flows, and run real user interviews.

    This is an unpaid internship. Here's what you get:

    • Major ownership over the user experience of a live product
    • A chance to help capture real life stories
    • Feedback from an external senior designer
    • A portfolio no classmate can compete with
    • A very likely path to becoming a paid team member or partner
    If this speaks to you, write to us with a few words about yourself and show us something you've created.

    Ethos is an AI app that helps families turn their loved ones' life stories into real, printed books. Small team, big mission, entering the US market right now.

    We don't know your title. We don't know exactly what you'd do. But we know the feeling when the right person walks in and everything clicks.

    Maybe you're a marketer. Maybe you're a storyteller. Maybe you code. Maybe you're incredible at something we haven't thought of yet.

    We're not hiring for a role. We're looking for a person.

    If something about Ethos gives you a feeling, don't overthink it. Write to us. Tell us what you'd bring.

    FAQ

    Nope. Show us what you've made, how you think, and why this matters to you. That tells us more than any resume.

    Try the product. Read about our mission. Think about who our users are. The best conversations start when you already get why this work matters.

    Salt Lake City and Tallinn. We work in-person — fast communication, shared goals, real collaboration.

    Small, fast, and caring. You'll own real work and be accountable for real results. Feedback is kind, not gentle. We move with urgency because the mission demands it. If you want to grow fast and build something families keep for generations, you'll love it here.

    Reach out anyway. If you're great and this mission is yours, we'll figure it out together.

    No role listed? Reach out.
    Tell us your story.

    hello@ethosbook.co